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Mission: With great skill and great brands, to make customers and staff's community social value, build global alloy wheel industry innovation.
Aspiration: To be alloy wheel industry global innovation, respected by the social and is a model of the value of customers and employees implementer
Values: trust, loyalty, struggle and devotion.
Trust: trust between employers and employees, company and customers, and among partners.
Loyalty: loyal to the job, the company and the society.
Struggle: starting an undertaking needs struggle, so does developing.
Devotion: the value depends on the devotion, not the acquisition.
Spirit of company: obedience, cooperation, devotion and innovation
Obedience: Just as individual should be submissive to group, part should be submissive to the whole, the company should be subject to the market, personal behavior should be subject to the management of company's system and firmly followed the superiors' decision even with objections.
Cooperation: Each department should keep good communication during the work and maintain a positive and cooperative attitude to each task.
Devotion: At work, each one should strictly abide by professional ethics and rigorously take responsibility within the scope of the work to obtain achievements which is the only criterion for the completion of work.
Innovation: At work, each one should actively reject the old methods and ideas of production and management, create and apply new models, and change all the elements that are out of date and not conducive to enterprise's development.
Company tenet: to establish a people-oriented philosophy and build up a hundred- year enterprise
Work style: thorough plan, prompt action
Thorough plan, prompt action: In the production and management, company must prepare detailed plans, and take decisive action.
Quality policy: pursuing zero defect products and optimizing services to create famous brands
Pursuing zero defect products:  All the employees should hold the attitude and metal stature that is to pursue perfect product forever.
Optimizing services to create famous brands:  to continuously improve the brand reputation and ultimately fulfill the corporate responsibility to reciprocate the society, through providing affordable but of high quality products.
Environmental policy: Law-abiding, energy conservation and consumption reduction, prevention of pollution, continues improvement, and production environmentally friendly products of high-quality
Marketing philosophy: market oriented and customer centric